The 8 Steps to Brainstorm Your Way Through A Block and in the Direction of Business Success
1. Identify the problem you want to solve.
When it comes to network marketing, many business leaders identify blocks around prospecting and enrolment. State your specific problem you want to solve. Example: ” I am completely blocked when it comes to enrolment conversations. I feel afraid and don’t want to hear someone say “No”.
2. Identify the goal you want to achieve.
Before you begin the brainstorming process, you have to identify the goal you want to achieve using the S.M.A.R.T. goal setting process:
Example: I will schedule and implement three enrolment conversations each Tuesday, Wednesday and Thursday. I will start my goal of enrolling ten new customers on May 15, 2018 and will continue this process until June 10, 2018. Once my goal is reached, I will evaluate my process, refine it and continue moving forward.
3. Consider your goal, and ask five people from diverse backgrounds to join you in a brainstorming session.
When it comes to brainstorming, you will need to limit the people in the room or people on a conference call to five people. These five people need to be from diverse backgrounds, because you never know when an idea outside of your industry will be the winning recipe.
4. Establish the time for the brainstorming session.
It is best to brainstorm early in the day, no later than 10:00 in the morning. Limit the brainstorming process to one hour to avoid brainstorming fatigue.
5. Put ALL ideas on the table, and assign someone the duty of collecting the ideas.
The brainstorming process needs to be creative, no matter how ridiculous the idea may seem. Someone may say “Schedule an art tour” or “Eat a dish you have never eaten” or “Set a date for a game of tennis.” Ideas can come from ANY industry. You simply have to trust the process. In a period of 45 minutes, you may have 50 ideas…all are good ideas and no one needs to be shut down. In the idea creation phase, all ideas need to be on the table and considered to be valuable. It is also important to have one person in the meeting who is not in the brainstorming process but who will be assigned the duty of writing the ideas out for the group to review later.
6. Pick five of the best ideas and begin to talk about how to use at least two of these ideas to break through the block.
During the last 15 minutes, consider the ideas that are on the table. Pick the five ideas that truly resonate with you and move them to the top of the list. Once you have picked five ideas, reduce this down to two ideas and move to the next step.
7. For each of the two ideas, write out the process for each of the two goals.
This step is critical and needs to take place during the brainstorming process. If you send your mastermind group on their way, you may never get to writing out the process you will follow to implement your new goals.
8. Implement your two high impact goals immediately.
The brainstorming process should be swift, and the best way to move through a block is to implement your new steps immediately. The longer you wait, the more difficult the block will become. Swift movement is critical if you truly want to be successful in building a successful network marketing business.